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Bishops speak to the media at a news conference during their November2011 General Assembly. CNS Photo/Nancy Phelan Weichec
Bishops speak to the media at a new conference during their November2011 General Assembly. CNS Photo/Nancy Phelan Weichec
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Media Seminars

 

These seminars are available to bishops and their staff. For more information, contact Don Clemmer.

View the brochure and registration form for our 2015 series.

Encountering the Media

The media can create news, shape and frame issues, and get an issue before the public. How do you want the media to handle such problems as a theft at your parochial school, explain why euthanasia is wrong, or champion help for needy people?

LEARN HOW TO

  • Prepare for/negotiate interviews
  • Define and structure your message
  • Use bridging phrases
  • Skillfully employ quotes and sound bites
  • Troubleshoot difficult questions
  • Handle verbal and non-verbal communication

SEMINAR INCLUDES
  • Individually tailored videotaped interviews
  • Constructive feedback
  • Comprehensive course manual, Encountering the Media®
  • Encountering the Media® Pocket Tips

Crisis Communications

The media are often the greatest factor in shaping public perception of a crisis. Media can reinforce a warning, reassure the public, repudiate rumors, and help get your key information to the public.

LEARN HOW TO

  • Be proactive
  • Handle crisis communications with media
  • Manage public expectations at the outset
  • Build an initial response team
  • Prepare stand-by tools
  • Get ahead of the damage curve

SEMINAR INCLUDES
  • Videotaped crisis simulation exercise scenarios
  • Constructive feedback
  • Crisis planning tools
  • Comprehensive course manual, Crisis Communications®
  • Overcoming Panic and Fear: Risk and Crisis Communications® Pocket Tips

Message Development

An intensive one-day workshop for bishops and others who wish to hone their messages and develop a strategic approach to maximizing the focus and impact of messages in media, speeches and presentations. Participants are asked to come to the seminar with a set of draft messages on two key issues and will work on those messages over the course of this fast-moving one-day program.

LEARN HOW TO

Enhance message impact
Tailor messages to key audiences
Enhance understanding and persuasiveness
Say it - and say it simply
Incorporate risk communications principles
Develop a template for preparing messages
Benefit from the techniques of great communicators
Shape 'sound bites'

SEMINAR INCLUDES
  • Presentations
  • Video illustrations
  • Exercises


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